The original company started from an idea Peter Dalton had in November 1998. He borrowed £250 to order the first 10,000 leaflets and started to distribute these himself in East Northamptonshire. On the very first evening Peter received his first enquiry, and an appointment was duly booked - the business had begun.

A computer record system was established and the business started to rapidly expand. Within weeks the client base had exceeded 50 customers.

Early Expansion

This expansion continued at a phenomenal rate and in order to service the business levels being achieved, it was apparent that offices were required. The original office in Raunds, Northamptonshire was purchased in early 2001 and staff recruited to support the business growth. The client base had by now risen to over 280, thus making it impossible for Peter to continue on his own.

At this stage Peter decided to bring on board a General Manager, who was given responsibility for the appointment / sales conversions, along with admin staff and a leafleting team. By doing so, this amounted to substantial growth in client numbers.

Belle Casa is born

On the advice of our accountants, marketing advisors and consultants, the decision to bring individual accounts into one company was made. This decision was based on the fact that we now had in excess of 750 clients and becoming a Limited Company was deemed essential to drive the business forward.

Belle Casa Limited was formed on 4 March 2001. The directors of Belle Casa Limited are Peter Dalton, Neil Dalton, Simon Dalton, Danny Turner and David Nichs with company secretary Jenny Wilson.

It is Peter's intention to increase the director base by a further 4 from within the franchise partners that will come on board during the next 2 years, thus giving a better overview of what is happening throughout the country. With franchise partners now stretching from Aberdeen to Plymouth, it is imperative that we have an overview of each and every county within the country.