 The Early Years
The original company started from an idea Peter Dalton had in
November 1998. He borrowed £250 to order the first 10,000 leaflets
and started to distribute these himself in East Northamptonshire.
On the very first evening Peter received his first enquiry, and an
appointment was duly booked - the business had begun.
A computer record system was established and the business
started to rapidly expand. Within weeks the client base had
exceeded 50 customers.
Early expansion
This expansion continued at a phenomenal
rate and in order to service the business levels
being achieved, it was apparent that offices
were required. The original office in Raunds,
Northamptonshire was purchased in early 2001
and staff recruited to support the business growth.The client base had by now risen to over 280, thus
making it impossible for Peter to continue on his
own.
At this stage Peter decided to bring on board a
General Manager, who was given responsibility
for the appointment/sales conversions, along with
admin staff and a leafleting team. By doing so, this
resulted in substantial growth of client numbers. |
Bella Casa is born
On the advice of our accountants, marketing
advisors and consultants, the decision to bring
individual accounts into one company was made.
This decision was based on the fact that we
now had in excess of 750 clients and becoming a
Limited Company was deemed essential to drive
the business forward.
Belle Casa Limited was formed on 16th January
2002. The directors of Belle Casa Limited are
Peter Dalton, with company
secretary and franchise director Jenny Wilson.
It is Peter’s intention to increase the director
base by a further four from within the franchise
partners, thus giving a better overview of what
is happening throughout the country. With
franchise partners now stretching from Aberdeen
to Plymouth, it is imperative that we have an
overview of each and every county within the
country. |
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